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Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:

  • PLAN
    Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.
  • DESIGN
    The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.
  • OPTIMIZE
    Finally, we close the loop and discover ways to enable your client to maximize the investment they’ve made in their Web site with marketing and analytics.

ProductGroup

Book

ProductTypeName

ABIS_BOOK

PartNumber

illustrations

PackageQuantity

1

PackageDimensions
PublicationDate

2014-09-13

Publisher

HOW Books

UPC

035313661426

UPCList
Title

Above the Fold, Revised Edition

Studio

HOW Books

ReleaseDate

2014-09-13

NumberOfPages

272

NumberOfItems

1

Edition

Revised ed.

ISBN

1440336660

EANList
EAN

9781440336669

Binding

Paperback

ItemDimensions
Label

HOW Books

MPN

illustrations

Manufacturer

HOW Books

ListPrice
Languages
Author

Brian D Miller

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