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- Title:Blogging to Drive Enterprise: Create and Maintain Constructive Consumer Connections (2nd Version) (Que Biz-Tech)
- Author:Eric Butow; Rebecca Bollwitt
- Publisher:Que Publishing
- Publish date:12-Oct-2012
- No. of pages:320
BLOGGING TO DRIVE Enterprise
USE Running a blog TO SUPERCHARGE Earnings, CUSTOMER LOYALTY, INNOVATION, AND Earnings
Blogging can support you deepen consumer loyalty, reach new purchasers, gain indispensable remarks, and force extra earnings. This no-nonsense ebook shows the way to craft a business weblog that does all that, and extra—building your business and extending your earnings. Top e-marketers and enterprise bloggers Eric Butow and Rebecca Bollwitt support you outline clear desires, generate the right content material with the correct equipment, attract guests, build communities, and keep away from expensive errors. They draw on their personal extensive event, as well because the work of innovators from groups comparable to Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr.
WHATEVER YOUR Function IN THE Enterprise, YOU’LL Learn the way TO:
Launch a weblog that in fact represents the better of your enterprise
Create a finished, long-term blogging method to maximise
the return on funding (ROI) from your weblog
Staff your running a blog initiative
Integrate blogs with different offline and affiliate marketing online courses,
including social networking sites
Use your weblog to drive purchasers and potentialities to the enterprise
Push up-to-the-minute advice to customers by means of RSS
Build a thriving online group—and be taught from what it tells you
Manage feedback (and come to a decision even if to have them)
Operate a success contests and sweepstakes campaigns on your weblog
Utilize podcasts, vlogs, microblogging, and different new ideas
Gain enterprise price from scorching new Web three.0 applied sciences, including widgets,
mashups, personal brokers, and the Semantic Net
Track your weblog efficiency, spot and reply to developments, and translate and
report information you get hold of from your weblog