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Blogging to Drive Enterprise: Create and Maintain Constructive Consumer Connections (2nd Version) (Que Biz-Tech)

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Description

BLOGGING TO DRIVE Enterprise

 

USE Running a blog TO SUPERCHARGE Earnings, CUSTOMER  LOYALTY, INNOVATION, AND Earnings

Blogging can support you deepen consumer loyalty, reach new purchasers, gain indispensable remarks, and force extra earnings. This no-nonsense ebook shows the way to craft a business weblog that does all that, and extra—building your business and extending your earnings. Top e-marketers and enterprise bloggers Eric Butow and Rebecca Bollwitt support you outline clear desires, generate the right content material with the correct equipment, attract guests, build communities, and keep away from expensive errors. They draw on their personal extensive event, as well because the work of innovators from groups comparable to Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr.

 

 

WHATEVER YOUR Function IN THE Enterprise, YOU’LL Learn the way TO:

  • Launch a weblog that in fact represents the better of your enterprise

  • Create a finished, long-term blogging method to maximise

    the return on funding (ROI) from your weblog

  • Staff your running a blog initiative

  • Integrate blogs with different offline and affiliate marketing online courses,

    including social networking sites

  • Use your weblog to drive purchasers and potentialities to the enterprise

  • Push up-to-the-minute advice to customers by means of RSS

  • Build a thriving online group—and be taught from what it tells you

  • Manage feedback (and come to a decision even if to have them)

  • Operate a success contests and sweepstakes campaigns on your weblog

  • Utilize podcasts, vlogs, microblogging, and different new ideas

  • Gain enterprise price from scorching new Web three.0 applied sciences, including widgets,

    mashups, personal brokers, and the Semantic Net

  • Track your weblog efficiency, spot and reply to developments, and translate and

    report information you get hold of from your weblog

 

 

 

ISBN-10

0789749947

ISBN-13

9780789749949

ISBN

0789749947

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