In Zero Feedback, internationally in demand media theorist and ‘net critic’ Geert Lovink revitalizes worn out concepts concerning the Information superhighway and interrogates the newest hype surrounding blogs and social community websites. In this 1/3 extent of his reports into essential Internet tradition, following the influential Darkish Fiber and My First Recession, Lovink develops a ‘general conception of running a blog.’ He unpacks the ways in which blogs demonstrate a ‘nihilist impulse’ to empty out dependent which means constructions. Blogs, Lovink argues, are bringing concerning the decay of typical broadcast media, and they are pushed by using an in-crowd dynamic wherein social rating is a first-rate problem. The lowest rung of the new Information superhighway hierarchy are these blogs and websites that acquire no user comments or ‘zero feedback’.
Zero Comments additionally explores different important alterations to Internet tradition, as smartly, including the silent globalization of the Net wherein the West is not any longer the leading influence at the back of new media tradition, as nations like India, China and Brazil extend their influence and appears ahead to invest on the Net influence of geared up networks, free cooperation and dispensed aesthetics.